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NBTA Foundation Launches New Brand

New Board Members Announced

     Caleb Tiller , 703-684-0836, ext. 138
     Daphne Bryant, 703-684-0836, ext. 141

Alexandria, VA (January 31, 2006) -- The education and research foundation of the National Business Travel Association (NBTA) today unveiled its new brand, consisting of a new name – the NBTA Foundation; a new website – www.nbtafoundation.org; a new logo; and a new tagline – “Education and Research for Business Travel Professionals.” The new NBTA Foundation brand more clearly reflects the relationship between the foundation and NBTA.

Since 1997, the NBTA Foundation, previously known as the Institute of Business Travel Management (IBTM), has been a leading provider of research and education for the corporate travel industry. Under the new moniker, the foundation’s mission will remain the same: to maintain ongoing financial resources that support conduct research initiatives beneficial to the entire business travel industry; to support educational research offerings for business travel industry professionals; and to provide scholarship opportunities for business travel professionals.

New NBTA Foundation Board Chair, Ellen Keszler, president of Sabre Corporate Solutions, said, “The NBTA Foundation name and logo will clearly communicate the bond between the foundation and NBTA, the two leading organizations working to benefit corporate travel professionals. All of the elements of the new brand are designed to better position the NBTA Foundation to meet its educational and research goals.”

New Board
In a parallel development, the NBTA Foundation Board of Trustees has begun the year with five new board members as part of the normal Board rotation cycle. The following industry leaders will guide the foundation’s efforts in 2006:

New Leadership
Ellen Keszler, Chair
President; Sabre Corporate Solutions

Richard Wooten, Vice Chair 
Director, Corporate Travel Services;  Lockheed Martin Corporation

New Members
Sheri Carlsen, CCTE
Director, Global Travel Services and T&E; EMC Corporation

Pam Elledge
Vice President - Sales & Distribution;
Delta Air Lines

Andrew McGraw
Senior Vice President & General;  Manager American Express Business Travel NA 
American Express Company

Katina M. Tryforos
Travel Manager, Special Services & Customer Support; Deloitte Services LP

Peter Turso
Managing Principal; Seaside Consulting LLC

Returning Members
Fay Beauchine
Senior Vice President Enterprise Sales; Carlson Companies

Returning Members (cont’d)
Bill Connors, CTC
Executive Director & COO; National Business Travel Association

Suzanne Fletcher
- President & CEO, NBTA
- Director-Travel, Meetings, Food Services, Fleet, Transportation; Weyerhaeuser

Mathias Friess
Director Passenger Sales North America; Lufthansa German Airlines

Susan Jacobs
Senior Vice President, Travel Services & Corporate Events; Visa U.S.A. Inc.

Jack O'Neill
Executive Vice President & Chief Operating Officer; Carlson Wagonlit Travel

Ex-Officio
Daphne Bryant, Secretary/Treasurer
Foundation Director; NBTA Foundation

Ex-Officio
Carol Devine, CCTE
Chairman/Past President, NBTA
Director Strategic Sourcing; BNSF Railway Company

Keszler remarked, “I am proud that I will be working with such a distinguished group of colleagues to lead the efforts of the NBTA Foundation. We will continue to the excellent work of our predecessors, including enhancing the NBTA Foundation Benchmarking Tool, which has quickly come into high demand as an industry resource.”

For information on the educational opportunities, research and scholarships provided by the NBTA Foundation, please see www.nbtafoundation.org.

The NBTA Foundation is the education and research foundation of the National Business Travel Association (NBTA). The foundation was established in 1997 to support NBTA’s members and the industry as a whole. As the only education and research foundation in the business travel industry, the NBTA Foundation seeks to fund initiatives to advance the business travel profession. The foundation offers the only master’s level accredited course for the corporate travel professional, the Global Leadership Program, in partnership with The Wharton School. The NBTA Foundation is a 501(c)(3) nonprofit organization. For more information, see www.nbtafoundation.org.

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